Open to VP / Head of Design roles
20+ years leading product design at Autodesk, LivePerson and Totango. Today I take B2B products into AI and build AI-native products end to end, from concept to production code.
Based in Israel · working with Silicon Valley teams
Led design at
About
Grew LivePerson’s design from a single designer to a team of 12 across Israel and the US, from team lead to Head of Product Design.
Doubled Autodesk’s Israel design team and led it through the PlanGrid acquisition and the merge into one construction platform.
At Totango, Salespeak and Perspective, I led the move from classic B2B SaaS to AI-first experiences.
I design and build AI products end to end with Claude Code, from idea to production in weeks, not quarters.
Totango · 2022–2024 · Head of Product Design
Rebuilt the design foundations and led a tired team into conversational AI, early in the industry.
Read case study →
Autodesk · 2018–2020 · Head of Product Design, Israel
Doubled the design team, unified ten products into one experience, and co-built the operating model behind Autodesk Construction Cloud.
Read case study →
LivePerson · 2010–2018 · Team Lead → Head of Product Design
Grew design from a single designer to a professional team across Israel and the US, through a rebrand and new product launches.
Read case study →
Salespeak · 2024–2026 · Head of Product Design
Designed Viv, an AI sales agent that talks with website visitors, then led a new brand, a new website and a second product line.
Read case study →The Lab · 2026
Product, UX and production code, built solo with Claude Code. This is how I stay close to what AI can really do.
Myla Security · private demo
Serious security is usually out of reach for small companies. Myla makes it a conversation, with an allow/block gate between agents, people and company tools. Real security under a simple UX.
Aparator · live at aparator.app
A family-hub app with Myla, an AI member with memory, calendar sync, shared plans and smart location.
Dumb AI™ · live at askdumbai.com
A parody of AI hype, built as a real product with stupidity modes, a Dumb Meter and shareable cards.
Kind words
“Bertin is an exceptional leader who fostered a positive and supportive work environment. His empathy, understanding, and professionalism created an atmosphere where I felt empowered to learn and grow. He is a valuable asset to any team he joins.”